5 Easy Steps to Get New Major Donors by “Gold Mining”

“Gold Mining,” as the name implies, means going to those places where you are most likely to find gold.

In order to attract new major potential donors to your projects, one of the ways is to go through all your present and past major donors, (that are major to you, often $5,000 plus) and ask yourself, ‘How did I acquire each of these donors?’

If you have 5-50 present and past large donors, then this simple exercise should take you 30-60 minutes and can help you gain a few more major donors.

When we take the idea to the next level by putting the info in a Google Doc or spreadsheet, we can often begin to see if there are people, patterns or opportunities that we should focus our attention on, to try and repeat what has already been a successful way of attracting new dream donors to your organization in the past.

So here’s the step by step way to do this…

STEP 1

From your database, create a list of your largest present and past donors and their largest donation.

STEP 2

Add a column that lists ‘How they became a donor’ (Put in the name of the person who referred you and their relationship with you) i.e.: