You’re busy. Too much on your to-do list. Not enough hours in the day.

If fundraising is just one of your responsibilities, having a SYSTEM in place can ensure that nothing falls through the cracks.

The weekly effort you make is key – not just to your fundraising success, but so you can balance all your responsibilities.

There seems to be no end to what has to be done in our fundraising – asking donors, building relationships, cultivating new potential.

You need to be making enough donor ‘moves’ (calls, emails, texts, meetings) and asks. The relationships need to be warm. Or else the ask will be less effective.

So what’s the simple ‘rule of thumb’ to know if you’re making enough effort?

The answer is נותן noten.

Is 5 ‘donor moves’ a day enough? נו – No! 
So how many? תן – Ten

תן – Ten moves a day, so you’re donors will נותן noten!

Whether it is ten. Or less. Or more. The point of the rule is to ask yourself:

Am I making enough focused moves each day to grow my existing supporters and get new donors on board?

Only you will really know. You have to succeed. And for that, a system in place will go a long way.

Knowing your number is key – Some days it may be more, and some less. Some days could be more focused on fundraising, while some days will be focused on other key roles.

Your job is to find your own rhythm in what works for you. But keep evaluating, week in week out, to see if you should add more effort to moving forward.

To give you the clarity you need and up your performance, a ‘Weekly Review’ is highly effective.

Many people do this erev Shabbos or the beginning of their workweek. Open up a Google Doc, write freely about the past week. Review the week’s goals and set your goals for the week ahead.

Ask yourself:

  • What worked? What didn’t?
  • What would I do if I had another chance?
  • What do I need to reach my goals?
  • What do I intend to do in the week ahead?
  • What is holding me back?
  • Who can I speak with to get advice?
  • What one thing moving forward will make a difference to my success? 
  • What time am I most productive in fundraising?
  • How much time can I focus for?
  • How many fundraising moves are optimum for me each day? How many is overload?

I recommend that when you’re done reading this email, set in your calendar 20 minutes a week to do this weekly review. Start now.

Go ahead. Then block off time on your calendar every week to do this. Because we all know that if it is on your calendar, it is much more likely to happen. THAT is the first step in creating a SYSTEM.

May you give many people the opportunity to נותן noten to you this week.

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