Even in 2021, email is king. Don’t be afraid to launch your newsletter or new project simply because you think you don’t have a big enough list. It’s quite possible you’ve been missing out on connecting with people and now is the time to use email! Some people fear that their audience will shun them if... Read more »

Many nonprofit organizations have websites where all the information about their activity and purposes is provided. In order for more people to get to know about your nonprofit organization, establishing a strong online representation is highly recommended. This article explains search engine optimization (SEO) for nonprofits, providing tips on how to improve Google rank with... Read more »

Who doesn’t shop on Amazon today? I’m sure you do…and perhaps even your grandfather or grandmother gets items delivered to them via Amazon.com as well. It’s important to remind all that it’s super easy to get Amazon to donate money to your favorite non-profit.   Go to Amazon Smile (smile.amazon.com) and designate your choice of... Read more »

Updated May 10, 2021 Days after the Meron Tragedy, many people have questions and are searching for religious responses to the seemingly unreal events that unfolded on Lag B’Omer. The following are a collection of thoughtful and insightful resources devoted to exploring religious responses to this tragic episode in Jewish history. We wish a speedy return to normalcy for... Read more »

It’s okay not to know… and to admit it. In a “social” world (sadly, often of the more superficial variety), in which we feel a constant urge to be smarter, more successful, happier, and better looking than the next person, it’s hard to start a post by admitting that I don’t know something. That it’s... Read more »

When done effectively, phone calls are a most powerful fundraising tool. But phone anxiety causes many to avoid using the phone – using email or text instead – which costs them lost income.  Remember – it’s  normal to have phone nerves before making important calls. And the good thing is, there are simple ways to get rid of... Read more »