The real answer is: It. Doesn’t. Matter. Soooo what matters? Length isn’t as important as you may think! What is important: Getting your point across in a clear and compelling way. So….know your students and your audience. If they appreciate messaging in Instagram stories…use that medium. If your students relate to you in your WhatsApp status... Read more »

Imagine a massive nuclear power plant energizing the planet. It could not compare to the impact the Mir Yeshiva in Jerusalem has had in bringing Torah to the world. In fact, many Olami rabbis and their rabbis studied at the famed Mir Yeshiva to gain a foundation in Torah study. It is fair to say,... Read more »

Even in 2021 email is still king! People are inundated by tweets and tik-toks and don’t forget Instagram stories…but their email inbox grants your correspondence entry and provides your clientele with the opportunity to respond accordingly – join an event, make a donation, or simply stay in touch.  It follows that email open rates are an email... Read more »

Asking a $3,600 donor to give $3,600 again is not much of a challenge.  But, it’s going to take a different kind of effort to get that same $3,600 donor to give $36,000. Why is this? Explains Seth Godin, it’s based on an idea he coins ‘Pattern Match – Pattern Interrupt.’ With the $3,600 donor, you’re not changing... Read more »

How can you raise significantly more in your next fundraising campaign? (or over the next x time period)? I call it your ‘Largest Possible.’ It works like this. Ask yourself… With my best efforts and all the right elements for success in place, what is my ‘largest possible’ $ (or £ or ₪) amount I could boldly imagine raising?... Read more »

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