The real answer is: It. Doesn’t. Matter. Soooo what matters? Length isn’t as important as you may think! What is important: Getting your point across in a clear and compelling way. So….know your students and your audience. If they appreciate messaging in Instagram stories…use that medium. If your students relate to you in your WhatsApp status... Read more »
You’re busy. Too much on your to-do list. Not enough hours in the day. Sounds familiar? If fundraising is just one of your responsibilities, having clarity of how much effort to make in your fundraising is key. Without that clarity, other urgent things will get in the way of your good intentions. The key to... Read more »
Imagine a massive nuclear power plant energizing the planet. It could not compare to the impact the Mir Yeshiva in Jerusalem has had in bringing Torah to the world. In fact, many Olami rabbis and their rabbis studied at the famed Mir Yeshiva to gain a foundation in Torah study. It is fair to say,... Read more »
Even in 2021 email is still king! People are inundated by tweets and tik-toks and don’t forget Instagram stories…but their email inbox grants your correspondence entry and provides your clientele with the opportunity to respond accordingly – join an event, make a donation, or simply stay in touch. It follows that email open rates are an email... Read more »
The COVID-19 pandemic has brought a major change for businesses all over the world, but nonprofit organizations have also been impacted. While many small business owners had to find ways to survive, nonprofit owners also struggled to adapt to the new world. Though it may seem that the pandemic is about to end, the reality... Read more »
Asking a $3,600 donor to give $3,600 again is not much of a challenge. But, it’s going to take a different kind of effort to get that same $3,600 donor to give $36,000. Why is this? Explains Seth Godin, it’s based on an idea he coins ‘Pattern Match – Pattern Interrupt.’ With the $3,600 donor, you’re not changing... Read more »
The Ponevezher Rav had a large vision. Rebuilding Torah in Eretz Yisroel – after the decimation – was nothing but the need of the time. And many couldn’t comprehend how one man – after his personal loss – could have such a far-reaching vision. He was known to say, “I may be dreaming, but I’m not... Read more »
LinkedIn is a great tool for professionals and nonprofit volunteers to market their skills and goals. Moreover, it is an economical tool for individuals, companies and nonprofits to find employees and positions. Nonprofits can tap the vast potential inherent in this top social media
How can you raise significantly more in your next fundraising campaign? (or over the next x time period)? I call it your ‘Largest Possible.’ It works like this. Ask yourself… With my best efforts and all the right elements for success in place, what is my ‘largest possible’ $ (or £ or ₪) amount I could boldly imagine raising?... Read more »
Are you mobile? Do you send a text by typing or using speech to text? Have you looked at your own website on a mobile device? Is the experience desirable? Remember: more people use their mobile device or their tablet to access your website than any desktop or laptop. Brevity is no longer a trend.... Read more »
The real answer is: It. Doesn’t. Matter. Soooo what matters? Length isn’t as important as you may think! What is important: Getting your point across in a clear and compelling way. So….know your students and your audience. If they appreciate messaging in Instagram stories…use that medium. If your students relate to you in your WhatsApp status... Read more » 
