So who is Rabbi ______? Tell me about his organization? I hope you say something like, “I’m that approachable guy who helps students and/or young professionals connect to timeless Jewish wisdom, have a more meaningful life as a Jew, and in all human experiences.” It’s important that you keep your personal and organizational brand moving forward.... Read more »
The real answer is: It. Doesn’t. Matter. Soooo what matters? Length isn’t as important as you may think! What is important: Getting your point across in a clear and compelling way. So….know your students and your audience. If they appreciate messaging in Instagram stories…use that medium. If your students relate to you in your WhatsApp status... Read more »
You’re busy. Too much on your to-do list. Not enough hours in the day. Sounds familiar? If fundraising is just one of your responsibilities, having clarity of how much effort to make in your fundraising is key. Without that clarity, other urgent things will get in the way of your good intentions. The key to... Read more »
Imagine a massive nuclear power plant energizing the planet. It could not compare to the impact the Mir Yeshiva in Jerusalem has had in bringing Torah to the world. In fact, many Olami rabbis and their rabbis studied at the famed Mir Yeshiva to gain a foundation in Torah study. It is fair to say,... Read more »
Even in 2021 email is still king! People are inundated by tweets and tik-toks and don’t forget Instagram stories…but their email inbox grants your correspondence entry and provides your clientele with the opportunity to respond accordingly – join an event, make a donation, or simply stay in touch. It follows that email open rates are an email... Read more »
Preface What is my purpose in this world? “Our soul is compared to a candle of Hashem.” [Mishlei 20:27] What is a candle? A clump of wax with a wick in its core. You can light the wick with a match, and the flame can illuminate a room. So too, our body has a soul... Read more »
Asking a $3,600 donor to give $3,600 again is not much of a challenge. But, it’s going to take a different kind of effort to get that same $3,600 donor to give $36,000. Why is this? Explains Seth Godin, it’s based on an idea he coins ‘Pattern Match – Pattern Interrupt.’ With the $3,600 donor, you’re not changing... Read more »
The morality and ethics of capital punishment – i.e., the death penalty for murder – has been greatly discussed in the past few years, especially in the United States where it was ruled illegal for a short time (between 1972-1976), but now its legality is decided by each state. Twenty-seven states currently allow it and... Read more »
How can you raise significantly more in your next fundraising campaign? (or over the next x time period)? I call it your ‘Largest Possible.’ It works like this. Ask yourself… With my best efforts and all the right elements for success in place, what is my ‘largest possible’ $ (or £ or ₪) amount I could boldly imagine raising?... Read more »
The QR Code Wave is Just Getting Started QR code menus had an official come-up during the pandemic, enabling touchless ordering, appointments at offices small and large, all utilizing QR codes. What is a QR Code? Quick Response (QR) codes are 2-dimensional barcodes. The codes can be read by mobile phone cameras with code-reading functionality, enabling touchless... Read more »