The online platform has emerged as one of the most reliable advertisement forums for most businesses across all industries. This attribute is mostly associated with the increased number of people accessing the internet at any given time. It has become equally suitable for nonprofit events. Some people consult online services like PerfectEssay which can assist... Read more »
Throughout the Jewish world, tens of thousands of children and young adults will soon be heading back to the classroom for another year of schooling. The excitement is palpable. For the past week or so (if not longer), children and parents have been busy purchasing and labeling school supplies, clothing, lunchboxes and other related items.... Read more »
It’s summer. Elul. Rosh Hashanah. Even the end of 2020, is approaching fast. Donors – even if they aren’t away – are less receptive. What should you do to keep donor relationships alive and ‘invested in’ before your next donor solicitation?Doing something – even small – is massive. With your big donors, connect with them through... Read more »
Then post. Need more space? Maybe an article is right for you. Can't express that excitement in text? Perhaps a video. I've seen people go out against video or other mediums, but everyone has what's right for them. Time and place for everything. I enjoy putting thoughts down in text. When I find myself running past the character limit I just go back and edit. Mostly it's a simple concept I want to convey.
Your donors give to other great people, projects and organizations. And all of you are ‘competing’ for their attention and funds. If you were your donor, how would you decide who to give a larger piece of the pie?
People living in all parts of the world are facing so many problems due to COVID-19. The global spread of the virus has made it impossible for many company owners and employees to manage work efficiently. Many of the offices have been closed and hundreds to thousands of workers are now jobless. The worst part is that no one knows when the coronavirus will be solved.
Getting your donors to do what they always do is not that much of a big deal. Asking a $3,600 donor to give you $3,600 shouldn't be much of a challenge. Getting that same $3,600 donor, to give you $36,000 is going to take a different effort.
Seth Godin, in his most recent book This is Marketing, calls it Pattern Match/Pattern Interrupt.
Recently, I sat down (on Zoom, of course!) with a group of school principals, public and independent, to find out what their top-of-mind concerns were for new teachers trying to succeed in these most unusual times. They shared the following areas as most critical for new (and even veteran) educators if they are to hit the ground running during the first days of the new school
Eli shared a useful tip: When uploading a video to LinkedIn, make sure your first frame isn't black. Or better yet, create a thumbnail that's attractive and will tell me what to expect and convince me to hit that play button. On Vimeo, where I upload most of my video work, I get to choose a thumbnail, either by selecting a frame straight out of the video
I'm in awe of the Jewish leaders I'm privileged to work with. They've shown enormous resilience and adaptability, pivoting their organizations in so many ways since Purim. At the same time, to thrive moving forward, there’s something more needed. Jewish leaders who've built something significant in the past century, had this trait in common...
