Although we are already in the midst of the joyous month of Adar, many authorities posit that increasing simcha is an obligation throughout the entire month. How can we begin to manifest this heightened sense of simcha? The Sefer Nimukei Orach Chaim (to Shulchan Aruch, Orach Chaim Chapter 685) writes that
“Our whole philosophy became ‘Let’s take most of the money we would’ve spent on paid advertising and paid marketing and instead of spending it on that, invest it in the customer experience/customer service and then let our customers do the marketing for us through word

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