What is a Brand Book: Main Elements and Examples

by | | Featured Posts, Kiruv and Chinuch Blog, Non-for-Profit Management Blog, Programming & Marketing Blog

A company's brand is often more important than the products that it sells. But what is a brand? In fact, it is a name, design, symbol or collection of several elements that distinguishes a product or service from other sellers. What is a Brand Book? A brand book underlines every strong company and self-respecting brand and

5 Essential Tips on How to Organize a Charity Campaign on Social Media

by | | Featured Posts, Non-for-Profit Management Blog, Programming & Marketing Blog

Social media could be your best friend in so many ways. For example, if you’re a businessman who’s looking to improve his network’s reach, social channels are the simplest and most effective tools to do that. If you want to effectively organize a charity campaign in today’s “era,” social networks are the way to go. I won’t explain why

Facebook’s Latest Changes: What Nonprofits Need to Know

by | | Featured Posts, Kiruv and Chinuch Blog, Non-for-Profit Management Blog, Programming & Marketing Blog

Once, I have come across a very controversial statement that Social Media Management is dead. Though lots of people agree with it, thinking that social media lose their importance in the company’s promotion, I tend to disagree. Mostly because social networks have become more than crucial and significant in our lives. Facebook,

Effective Use of the Virtual Classroom

by | | Featured Posts, Kiruv and Chinuch Blog

In this age of MOOCs (Massive Open Online Courses), flipped classrooms, blended learning, and other active digital education media, it is natural for the Jewish community to turn to the virtual classroom. Jewish leaders have always valued education, both spiritual and lay. The broad net cast by online learning makes, living