The COVID-19 pandemic has brought a major change for businesses all over the world, but nonprofit organizations have also been impacted. While many small business owners had to find ways to survive, nonprofit owners also struggled to adapt to the new world. Though it may seem that the pandemic is about to end, the reality... Read more »
Asking a $3,600 donor to give $3,600 again is not much of a challenge. But, it’s going to take a different kind of effort to get that same $3,600 donor to give $36,000. Why is this? Explains Seth Godin, it’s based on an idea he coins ‘Pattern Match – Pattern Interrupt.’ With the $3,600 donor, you’re not changing... Read more »
The Ponevezher Rav had a large vision. Rebuilding Torah in Eretz Yisroel – after the decimation – was nothing but the need of the time. And many couldn’t comprehend how one man – after his personal loss – could have such a far-reaching vision. He was known to say, “I may be dreaming, but I’m not... Read more »
LinkedIn is a great tool for professionals and nonprofit volunteers to market their skills and goals. Moreover, it is an economical tool for individuals, companies and nonprofits to find employees and positions. Nonprofits can tap the vast potential inherent in this top social media
How can you raise significantly more in your next fundraising campaign? (or over the next x time period)? I call it your ‘Largest Possible.’ It works like this. Ask yourself… With my best efforts and all the right elements for success in place, what is my ‘largest possible’ $ (or £ or ₪) amount I could boldly imagine raising?... Read more »
Are you mobile? Do you send a text by typing or using speech to text? Have you looked at your own website on a mobile device? Is the experience desirable? Remember: more people use their mobile device or their tablet to access your website than any desktop or laptop. Brevity is no longer a trend.... Read more »
It’s true that nonprofits don’t always have the resources or the people to execute certain tasks which is why many nonprofits opt for performing certain processes themselves. Luckily, this gives them the advantage of being completely in control of the output. One of these processes is filling out your website with information about the nonprofit.... Read more »
Teshuva is on the forefront of our collective minds as we near Yom Kippur, the holiest day of the Jewish year. Our sages tell us that those who seek to engage in teshuva are actively assisted from Above. (Shabbos 104a; Yoma 38b) Nothing can stand in the way of the remorseful soul that seeks to... Read more »
Even in 2021, email is king. Don’t be afraid to launch your newsletter or new project simply because you think you don’t have a big enough list. It’s quite possible you’ve been missing out on connecting with people and now is the time to use email! Some people fear that their audience will shun them if... Read more »
Who doesn’t shop on Amazon today? I’m sure you do…and perhaps even your grandfather or grandmother gets items delivered to them via Amazon.com as well. It’s important to remind all that it’s super easy to get Amazon to donate money to your favorite non-profit. Go to Amazon Smile (smile.amazon.com) and designate your choice of... Read more »
