So who is Rabbi ______? Tell me about his organization? I hope you say something like, “I’m that approachable guy who helps students and/or young professionals connect to timeless Jewish wisdom, have a more meaningful life as a Jew, and in all human experiences.” It’s important that you keep your personal and organizational brand moving forward.... Read more »

When I was studying in yeshivah in the suburbs of Baltimore, each Friday afternoon we would leave the campus to take care of errands. The only way to travel was relying on the kindness of people who had cars to give us a lift. We stood at the gate of the yeshivah and drivers would stop and ask where we needed to go.

The real answer is: It. Doesn’t. Matter. Soooo what matters? Length isn’t as important as you may think! What is important: Getting your point across in a clear and compelling way. So….know your students and your audience. If they appreciate messaging in Instagram stories…use that medium. If your students relate to you in your WhatsApp status... Read more »

Imagine a massive nuclear power plant energizing the planet. It could not compare to the impact the Mir Yeshiva in Jerusalem has had in bringing Torah to the world. In fact, many Olami rabbis and their rabbis studied at the famed Mir Yeshiva to gain a foundation in Torah study. It is fair to say,... Read more »

Even in 2021 email is still king! People are inundated by tweets and tik-toks and don’t forget Instagram stories…but their email inbox grants your correspondence entry and provides your clientele with the opportunity to respond accordingly – join an event, make a donation, or simply stay in touch.  It follows that email open rates are an email... Read more »

Asking a $3,600 donor to give $3,600 again is not much of a challenge.  But, it’s going to take a different kind of effort to get that same $3,600 donor to give $36,000. Why is this? Explains Seth Godin, it’s based on an idea he coins ‘Pattern Match – Pattern Interrupt.’ With the $3,600 donor, you’re not changing... Read more »

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