A company's brand is often more important than the products that it sells. But what is a brand? In fact, it is a name, design, symbol or collection of several elements that distinguishes a product or service from other sellers. What is a Brand Book? A brand book underlines every strong company and self-respecting brand and

Social media could be your best friend in so many ways. For example, if you’re a businessman who’s looking to improve his network’s reach, social channels are the simplest and most effective tools to do that. If you want to effectively organize a charity campaign in today’s “era,” social networks are the way to go. I won’t explain why

Once, I have come across a very controversial statement that Social Media Management is dead. Though lots of people agree with it, thinking that social media lose their importance in the company’s promotion, I tend to disagree. Mostly because social networks have become more than crucial and significant in our lives. Facebook,
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