One of the most widely watched TED talks on education was delivered by Rita Pierson. In a moving talk entitled, “Every Kid Needs a Champion,” Pierson, a second-generation educator, emphasized the importance of building relationships with students. She details her experience working with some of the hardest challenges in the system: kids who haven’t... Read more »

“Our whole philosophy became ‘Let’s take most of the money we would’ve spent on paid advertising and paid marketing and instead of spending it on that, invest it in the customer experience/customer service and then let our customers do the marketing for us through word