Direct mail is pretty much a thing of the past; TV and radio spots are expensive; and those little neighborhood journals thrown on driveways are run over and thrown in the trash. So how does a non-profit develop and implement a marketing strategy? It has to be digital, of course. And developing a marketing strategy really must
At the end of my first year serving as Principal of a school, I met up for breakfast with someone who was very instrumental in developing school leadership talent, and had founded the graduate level program in educational administration that I had attended. He had also been a board chair for multiple area schools. I had asked to meet with him so I could let him enjoy
I remember once sitting around the table with my faculty advisory committee. The committee consisted of four teachers from different grade levels and disciplines within the school and was designed to offer me feedback on various programs and change initiatives as well as be my ears on the ground. At one point the conversation moved... Read more »
As a small nonprofit organization, we are certain that you are constantly looking for easy fundraising opportunities or different ways to help bring in revenue. Many Jewish organizations are aware of a relatively new fundraising program organized by American Express called: Small Business Saturday. See here for an example of how one
Ahh summertime. Just the word "summer" or "summertime" evokes memories of childhood fun, time spent at the beach, family barbecues and other such warm occasions. However, when it comes to fundraising and meeting with donors during the summer, this usually takes a backseat. After all, donors are away in the Catskills, visiting Israel or touring an exotic
As the head of a small or large Jewish organization, you recently gathered your rabbis and educators to brainstorm and figure out ways in which you can increase enrollment to your classes and up your membership by fifty people over the next year. Upon reviewing your notes from the meeting, you notice that everyone seems to think that it's time for your organization to create a new website.
But, is this always true?
According to the Association of Fundraising Professionals’ Fundraising Effectiveness Survey Report, 105% of donors gained by nonprofits were offset by lapsed donors. Let that sink in for a minute: for every 100 new donors that came through the door, 105 walked out. Not exactly the growth most nonprofits are looking for.
One of the best ways to improve your donor churn rate is to improve your donor communications.
When we think about the Mishkan (tabernacle) and the priestly vestments, descriptors such as artistry, exquisiteness, skill and dedication come readily to mind. Without question, the young Jewish new nation put their utmost into supplying and crafting materials to beautify Hashem’s structure. While each descriptor represents a primary quality of our first national house of service,
Looking back at 2013, there’s no doubt that non-profit organizations have matured in their ability to leverage social media to promote their causes. As we set forth in advancing our communication strategies for 2014, it’s time to look beyond the “holy trinity” of social media, Twitter, Facbook and Youtube. It’s time organizations begin pushing the envelope by embracing some of the newer platforms. Of course, many
In my 20+ years in multimedia and online marketing, I have found that the biggest barrier to success is not knowing what you're selling because you never gave thought to your “MindPrint”