A company's brand is often more important than the products that it sells. But what is a brand? In fact, it is a name, design, symbol or collection of several elements that distinguishes a product or service from other sellers. What is a Brand Book? A brand book underlines every strong company and self-respecting brand and

The need for continuous and inspired parent-child dialogue is about as deep a Jewish value as you will find. For millennia, we have used such communication as a means of inculcating within our offspring a deep sense of religious connection and understanding, while also keeping them focused on proper behaviors and values. In

Social media could be your best friend in so many ways. For example, if you’re a businessman who’s looking to improve his network’s reach, social channels are the simplest and most effective tools to do that. If you want to effectively organize a charity campaign in today’s “era,” social networks are the way to go. I won’t explain why

Time Magazine’s 2017 Person of the Year were “the silence breakers, the voices that launched a movement.”  That movement, well known by its hashtag, #MeToo, continues to hold accountable violators of abuse and exploitation. The movement is several months old and shows no signs of slowing. Just last week, a South

As we move away from Parshas Parah and HaChodesh, we are reminded of the fact that our Sages inform us that of all the laws of the Torah, the only one King Solomon – the wisest of all men – could not comprehend was Parah Adumah (the Red Heifer). Our Sages inform us that the part he could not understand was how can the