Nowadays, every company and nonprofit organization needs to have an updated and relevant looking website to properly advertise their services and events. In fact, more and more organizations are creating additional websites to advertise their upcoming program, concert, annual dinner, etc. However, all too often, rabbis and educators are afraid to start
Is it worth it to use humor in your marketing? Will it help bring in people to your events and programming even when it's not Adar or Purim time? Consider this: The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of advertising formats. 47% percent
There are thousands of webpages discussing millions of tips on how you can get more traffic or have your site listed as one of the first couple of results in a Google search. This is obviously helpful as people find anything from stores to synagogues using the most famous search engine in the world. What many of these sites do not discuss, is that there's a program
Lowe's is a popular chain of retail home improvement and appliance stores throughout the United States, Canada, and Mexico. Along with Home Depot, it is the place that millions of consumers turn to each year for appliances, tools, hardware, paint, etc. What is Lowe's doing online to convey their message that they are a place that anyone can feel comfortable
Earlier this month, Experian Marketing Services released their 2013 Email Market Study. Their detailed report showed that despite living in a world in which all sorts of age demographics communicate via social media, it is email that continues to reign as one of the most profitable channels for marketers and a key touch point for further engagement. And so, before you invite someone to your Pesach seder or ask donors to partake
At NLE Resources, we keep our eye on the news to bring you timely articles and links that we think a rabbi or Jewish educator would find interesting! We have decided to share some of these links in a weekly feature on the blog. Enjoy!
