Eight seconds. That’s about how long you have until your reader decides whether to keep reading or flip forward to the next message. If you’re still reading this Writamin, I’m in luck! Given the deluge of messages your readers are bombarded with and their tenuous attention span, the only way you can be sure to... Read more »
When done effectively, phone calls are a most powerful fundraising tool. But phone anxiety causes many to avoid using the phone – using email or text instead – which costs them lost income. Remember – it’s normal to have phone nerves before making important calls. And the good thing is, there are simple ways to get rid of... Read more »
“In theory, there is no difference between practice and theory. In practice, there is.” – Jan van de Snepscheut There is theory and there are real life situations. We can learn what to do in a specific event. We can be told how to handle a specific case. We can role play what to do when... Read more »
I have prepared fifteen questions below to research and discuss the answers either before, during, or after the Seder. 1. The Mishnah in Pirkei Avot (6:2) declares — “There is no free person other than one who is immersed in the study of the Torah.” Isn’t the opposite true — i.e., that the study of... Read more »
Eytan Buchman March 14, 2021 Just to be upfront, this is an email about the shortest email in the world. As you can already see, this one goes on for a whiiiile. So last week, someone made me blondies and I loved them. So when I asked them for the recipe, it got super awkward when they told... Read more »
Countless companies and organizations are heading over to Instagram to promote their products and services. Plus, nonprofits are looking to score followers on Instagram to gain support for their causes. But what happens if your nonprofit is on a tight budget and or it’s never used Instagram in terms of business? Don’t panic! We’ve got... Read more »
Princeton is the best fundraising university in the world. About 63% of their alumni give to their annual giving fund – compared to the US average of just 13%. Fundraising guru, Tom Ahern, asked the fundraisers at Princeton, “What’s your magic? What are you guys doing that works so well?” They told him, “We start right at... Read more »
You’re at an (actual live physical!) event or simcha and you have an opportunity to speak with a potential prospect. How can you engage them in a conversation about what you do – so they become a future donor? For some of us – myself included – there’s a tightening of the chest that happens... Read more »
Goodbye 2020 – something I think we’re all happy to say. A new year means new challenges, but it also means the continuation of the old, so in 2021 we’ll see the continued growth of the virtual world as a dominant force in fundraising. In a challenging economic climate, nonprofits need to work harder than... Read more »
Tu B’shvat, Rosh Hashanah of the trees, is listed as a Yom Tov in the Mishna in Mesechta Rosh Hashanah. If this date was significant enough to be enumerated, there must be some deep lesson that we can learn from it to strengthen our Avodas Hashem. What is the lesson of Tu B’shvat? The Torah... Read more »