‘Cognitive dissonance’ is a term coined by psychologist Leon Festinger back in 1957 in his book, A Theory of Cognitive Dissonance. It refers to the discomfort that a person feels when there is misalignment between their behavior and their values or beliefs. It can also occur when a person holds two contradictory beliefs at the same time.... Read more »
‘Cognitive dissonance’ is a term coined by psychologist Leon Festinger back in 1957 in his book, A Theory of Cognitive Dissonance. It refers to the discomfort that a person feels when there is misalignment between their behavior and their values or beliefs. It can also occur when a person holds two contradictory beliefs at the same time.... Read more »














