When it comes to writing an email that asks for a donation, people meticulously think about each word—hoping that their pitch will really resonate with the recipients. This medium is such a powerful tool that
Aryeh Zev Narrow, a Spring Valley, NY communications consultant, helps non-profits create powerful marketing and fundraising messages. You can learn more about non-profit marketing and fundraising messages on Aryeh Zev’s blog: The Spark. The Talmud says, “if you try to grab too much, you end up grabbing nothing.” Fundraising can be a competitive business, and some... Read more »
If you are rabbi or Jewish educator using the Web to reach out to your community, you probably know of the many social networks that you could use. Facebook always seems to be first on the "to-join" list.
Are you considering freshening up the look of your organization with a new logo? Perhaps you are about to open a school, shul, or community kollel, and are beginning to think of what your logo should look like, the color scheme, etc. Here are seven points to consider before hiring a graphic artist: 1)... Read more »
We’ve written all about infographics (see here for the latest post) and have even amassed a large collection of Jewish infographics (here and here)! Nowadays, it seems that everywhere you turn there’s an infographic presenting information to the masses. People love infographics because they easily convey information in a visual way — and best of all, infographics can go... Read more »
In an earlier post (see here), we shared with you the words of Dr. Nick Morgan. He cautions against using weasel words when you are public speaking, and explains just how detrimental these terms can be for your message and overall reputation. Just as one needs to be aware of their spoken words, a person should also be careful when... Read more »