Email newsletters are trending. Yes. People read them in 2022 and will continue now in 2023. However, as more and more are published, most newsletters are bloated. Here’s how to trim the fat from your newsletters: 1. Delete the parts of the intro no one cares about. Only share the valuable stuff. 2. When you’re... Read more »

Who is Shawn Seipler?  Until recently, Seipler was a businessman who spent over 100 days a year on the road. Hotels were truly his home-away-from-home. One day, it dawned upon Shawn that many hotels just toss away millions of bars of soap a year. Seipler did some back-of-the-napkin math and realized that millions of bars... Read more »

In Parshas Vayigash, Yosef HaTzadik reveals his true identity to his brothers and asks them to inform Yaakov Avinu that he is alive and to bring their father down to Mitzrayim. Sefer HaYashar (Parshas Vayigash) relates that as the brothers travelled home, they were afraid that suddenly reporting the albeit wonderful news of Yosef
This is the final essay of a three-part series on “Understanding and Accepting Nechama.” Click here to read Part Two.    Guidance of What to Say, and What Not to Say, at a Shiva (House of Mourning) As helpful as many ideas may be for our personal understanding and acceptance of nechama, it is extremely important to realize that they may be... Read more »

We all know how powerful of a communication and management tool WhatsApp is for people around the globe – and in particular our Jewish world. In fact, if there is one social media platform that is used by all segments of our Jewish community it is…WhatsApp. To that end, it’s worth noting that there is... Read more »

A GOOD SUPER HERO All good stories need to revolve around a rebbe, a hero, a figure who everyone can relate to. This quickly helps people be drawn to your speech and your cause. To tell a compelling content marketing story, your potential donor or person that your organization serves must be the hero. And... Read more »

Our last post introduced readers to Lob, the helpful online site that streamlines the delivery of your mailings to donors and more for a reasonable fee! This post introduces you to another app that helps for the occasional or dare we say…”special mailing.” You know when you have someone who you really want to thank... Read more »

We all know how important print media is in the Jewish world. Let’s be honest. While print magazines are “dying” right and left in the tech-savvy world that we live in – Jews – and in particular – Shomer Shabbat ones, enjoy being the (printed) People of the Book.  For years, we are a nation... Read more »