You know who your biggest donors are. But your ‘BIGGEST’ donors are not necessarily your ‘BEST’ donors. Before I break down the difference between your BIGGEST and your BEST donors, you first have to accept a very important premise.
Each of your donors are giving to you for good reasons. If you know what's driving them, you're at an advantage when you ask for their support. In the world of fundraising, they say, donors give for two reasons:
The Talmud, Bava Metzia 107b, teaches a startling fact: the most probable cause of any illness and death is attributed to ayin hara. What exactly is this phenomenon and why should it have such mind-boggling repercussions?
Teaching Torah vs. Tochachah Most outreach professionals teach Torah as the central part of their outreach efforts. The source for the mitzvah of teaching Torah to the unaffiliated is not the same as that for other aspects of kiruv, such as inviting them for Shabbos. Determining the original source for these laws has practical ramifications.... Read more »
Preparing a little bit each day for the Yomim Noraim will ensure we’re happy once they are completed. Each day from today – Rosh Chodesh Elul – until Erev Yom Kippur adds a new level in our
On Rosh Hashana, the Jewish New Year, the atmosphere and mood is quite different from the revelry of the secular New Year. This chapter will explore why and how this is so, through the unique
It is prohibited to derive pleasure from this world without reciting a berachah. Even a Jew who is not observant is required to recite berachos over food. In fact, there are a number of anecdotes about the Vilna Gaon in which he encountered heretics and warned them that they would be held accountable for every... Read more »
My Jerusalem Prayer is a new service that enables people from all over the globe to send their personal prayer note to the Kotel. Notes can be typed or they can be handwritten, scanned and emailed. You will receive a photograph and/or video of your personal prayer being inserted into
Of the 613 mitzvah-commandments in Judaism, Tzedaka-charity is unique in certain of its attributes, Jewish law, and other anomalies connected with it. This makes Tzedaka the most unusual of all the commandments. Three of the remarkable aspects of Tzedaka will be
Shabbos in general, and Shabbos meals in particular, are probably the most transformational experiences that one could offer to a non-affiliated Jew. While every ba’al teshuvah has a unique story and set of elements which influenced him/her, Shabbos almost always features as