Are you one of those people who feel that without a proper logo, you don't have a real nonprofit? In a sense, this attitude is true, but it is not the logo that makes a nonprofit or a business. Rather, it is the unique brand of who you are and what you and your nonprofit offer. You are not a real nonprofit unless you know what makes you different than every other competing brand out there. It is your internal brand that defines you; only once you
Staff from Albert McMahon Elementary School in Mission, British Columbia, Canada sent a letter to its students’ parents, indicating the cancellation of events related to Mother’s and Father’s Day. The letter reads: As Mother’s Day and Father’s Day approach we have met as a Primary (Grade 1 and 2) team to
While everyone talks about how Snapchat's "Stories" concept is appearing on more and more social media platforms (see here), every good marketer knows that email marketing is still "king" when it comes to motivating people to connect with you as a donor or attend your event. To that end, we have recently
This article doesn’t give you information on how to create a marketing strategy or how to build a marketing campaign. You are not going to read the same thing here that you can read on hundreds or thousands of other articles. This article doesn’t cover things such as how to spread awareness or how to build credibility.
On May 6, 1994 Suri Feldman was found two days after being lost in a Connecticut forest after separating from her class while playing during a class trip: “Displaying survival skills that impressed local people familiar with the outdoors, a 14-year-old Chasidic girl from Brooklyn who disappeared on Wednesday when a school outing 
